Hi!
I’m Jaime Borja — photographer, filmmaker, and director of photography based in Madrid. Since I can remember, I’ve been fascinated by the way light transforms spaces and emotions. My work is deeply influenced by film photography — I love that slower, more intentional process that makes you observe with purpose.

Over the years, I’ve had the chance to collaborate with brands such as Netflix, Montblanc, ADIDAS, Tom Ford, Zalando, IKEA, Banco Santander, Cervezas Ambar, Sony, and FENDI, among others.
What I enjoy the most is creating images that tell stories beyond what’s visible — whether in fashion, product, or lifestyle — and shaping every detail from the first idea to the final color grade.

For me, photography and film are two ways of understanding the world — a constant search for light, rhythm, and truth in every story.